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	<title>Comments for McQ Thinking</title>
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	<lastBuildDate>Mon, 17 Feb 2014 21:46:36 +0000</lastBuildDate>
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		<title>Comment on Should we ‘lean in’ to the ‘athena doctrine’? by Bernie Nagle</title>
		<link>http://www.mcqthinking.com/should-we-lean-in-to-the-athena-doctrine/#comment-17</link>
		<dc:creator><![CDATA[Bernie Nagle]]></dc:creator>
		<pubDate>Mon, 17 Feb 2014 21:46:36 +0000</pubDate>
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		<description><![CDATA[Hi Maria,

As a male who has honored and animated &quot;feminine leadership energy&quot; as the domiinant mode of interaction for over forty years, I tend to come down on the side of the Inside Game.  Ever since I read Sally Helgesen&#039;s seminal work in &quot;The Female Advantage&quot; I have believed (as Gerzema found) that feminine values: cooperation, long-term thinking, flexibility, collaboration, vulnerability...combined with strong will, competence and drive...will indeed rule the world eventually.  I refer to it as learning to lead from your &quot;Inner Other&quot; - honoring both the yin or the yang within, and leveraging both masculine and feminine.  

Here&#039;s a blog I recently wrote on the subject: http://www.altrupreneur.com/?page_id=550

I think you might enjoy the blog.  Let me know if it resonates.  Would love to connect on Linkedin if you are so inclined.

Blessings,
Bernie Nagle
Altrupreneur.com]]></description>
		<content:encoded><![CDATA[<p>Hi Maria,</p>
<p>As a male who has honored and animated &#8220;feminine leadership energy&#8221; as the domiinant mode of interaction for over forty years, I tend to come down on the side of the Inside Game.  Ever since I read Sally Helgesen&#8217;s seminal work in &#8220;The Female Advantage&#8221; I have believed (as Gerzema found) that feminine values: cooperation, long-term thinking, flexibility, collaboration, vulnerability&#8230;combined with strong will, competence and drive&#8230;will indeed rule the world eventually.  I refer to it as learning to lead from your &#8220;Inner Other&#8221; &#8211; honoring both the yin or the yang within, and leveraging both masculine and feminine.  </p>
<p>Here&#8217;s a blog I recently wrote on the subject: <a href="http://www.altrupreneur.com/?page_id=550" rel="nofollow">http://www.altrupreneur.com/?page_id=550</a></p>
<p>I think you might enjoy the blog.  Let me know if it resonates.  Would love to connect on Linkedin if you are so inclined.</p>
<p>Blessings,<br />
Bernie Nagle<br />
Altrupreneur.com</p>
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		<title>Comment on E-Lites: Smoking reinvented or branding recycled? by Megan Kent</title>
		<link>http://www.mcqthinking.com/e-lites-smoking-reinvented-or-branding-recycled/#comment-3</link>
		<dc:creator><![CDATA[Megan Kent]]></dc:creator>
		<pubDate>Sat, 01 Feb 2014 13:30:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcqthinking.com/?p=189#comment-3</guid>
		<description><![CDATA[This is a fascinating post Maria!  Essentially you are asking if E-lite is attempting to attract smokers who want to quit by subconsciously conjuring up similar tonal cues to Marlboro - the very ad that may have contributed to their smoking in the first place?  &quot;Fight fire with fire&quot; as they say?   Incredibly insightful observation - I think you might be on to something here!!!]]></description>
		<content:encoded><![CDATA[<p>This is a fascinating post Maria!  Essentially you are asking if E-lite is attempting to attract smokers who want to quit by subconsciously conjuring up similar tonal cues to Marlboro &#8211; the very ad that may have contributed to their smoking in the first place?  &#8220;Fight fire with fire&#8221; as they say?   Incredibly insightful observation &#8211; I think you might be on to something here!!!</p>
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