http://www.mcqthinking.com/e-lites-smoking-reinvented-or-branding-recycled/ Mon, 17 Feb 2014 21:46:36 +0000 hourly 1 http://wordpress.org/?v=3.8.18 http://www.mcqthinking.com/e-lites-smoking-reinvented-or-branding-recycled/#comment-3 Sat, 01 Feb 2014 13:30:43 +0000 http://www.mcqthinking.com/?p=189#comment-3 This is a fascinating post Maria! Essentially you are asking if E-lite is attempting to attract smokers who want to quit by subconsciously conjuring up similar tonal cues to Marlboro – the very ad that may have contributed to their smoking in the first place? “Fight fire with fire” as they say? Incredibly insightful observation – I think you might be on to something here!!!

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