Tag Archives: Sharing Economy

More brands need to tune into Generation Share

“The things you own end up owning you. It’s only after you lose everything that you’re free to do anything.” 

This is a quote from the novel Fight Club by Chuck Palahniuk, but it could easily be the mantra of the Millennial generation. This generation (born after 1980) has been at the leading edge of the so-called Sharing Economy – as creators and consumers – an economy that was estimated by Forbes to be worth around $3.5 billion in 2013, and growing at around 25%.

Perhaps the most famous posterchild brand for the sharing economy -  Airbnb – has just been valued at $10bn, which makes it worth more than some long established hotel companies, such as Hyatt Hotels Corp ($8.4bn)

Continue reading